Privacy Policy for Codevelop Technologies GmbH

1. Introduction

Welcome to Codevelop Technologies GmbH ("Codevelop," "we," "us," or "our"). We prioritize your privacy when delivering and optimizing engaging online ad formats. This policy explains what data we collect, how we use it, and your choices about your data.

2. Scope of this Policy

Our ad formats and technologies ("Services") are integrated into various publisher websites. This Privacy Policy governs the data practices that occur when our ad formats are served on these sites, whether you have provided consent or we process data based on our legitimate interests as permitted under applicable law (including the IAB Europe Transparency & Consent Framework, "TCF").

3. What Data We Collect

We collect certain non-personal or pseudonymous information about users who interact with our ad formats, including:

  • IP address (for fraud prevention and non-precise geolocation).
  • Device and browser characteristics (e.g., type of device, operating system, user agent).
  • Ad performance metrics (e.g., impressions served, clicks, engagements, duration viewed).
  • Cookie or device identifiers (to limit ad frequency, perform aggregated analytics, etc.).

We do not intentionally collect name, email, or other direct identifiers.

4. How We Use the Data

Depending on user consent and/or our legitimate interest (as determined by a legitimate interest assessment):

  • Delivering Ads and Content (TCF Purposes 1 & 2) – We store/read cookies or local storage to serve and sequence ad creatives.
  • Creating and Using Profiles for Personalized Advertising (Purposes 3 & 4) – If you consent to personalized ads, we may create a pseudonymous profile to show ads based on your interests or retargeting criteria.
  • Measuring Ad Performance (Purpose 7) – We track impressions, clicks, and viewability metrics to understand ad engagement.
  • Understanding Audiences (Purpose 9) – We may create aggregated statistics on user interactions to help our clients understand the reach and effectiveness of campaigns.
  • Developing and Improving Services (Purpose 10) – We analyze the collected data to enhance our ad technology and fix issues.

5. Cookies and Tracking Technologies

We use cookies and/or similar local storage mechanisms (e.g. localStorage) to:

  • Store and retrieve identifiers on your device.
  • Limit ad frequency (so you don't see the same ad too many times).
  • Measure interactions with our ad formats (e.g., clicks).
  • Respect privacy choices signaled via TCF consent strings or publisher CMP (Consent Management Platform).

Cookie Duration: Our cookies typically expire after up to 365 days, unless refreshed. You can block or delete cookies by adjusting your browser settings.

6. Legal Bases: Consent and Legitimate Interest

Consent: Where required by law, we ask for your opt-in consent before storing or accessing data for personalized ads or analytics.
Legitimate Interest: In some cases, we rely on a legitimate interest to process limited data. We have conducted a Legitimate Interest Assessment (LIA) demonstrating that our interests do not unduly impact your fundamental rights.

7. User Rights and Choices

Object/Opt-Out: You may object to data processed under legitimate interest or decline any cookies that require consent through the publisher's consent management interface (CMP) or by configuring your browser settings.
No Personal Data: Since we do not collect direct personal identifiers, we have no records to specifically rectify or erase on an individual basis.

8. Data Retention

We keep pseudonymous data for up to 365 days, unless a shorter or longer period is required by law or to complete specific analyses. Data may be aggregated or de-identified sooner if operationally feasible.

9. Security

We employ reasonable organizational and technical measures to protect the data we process from unauthorized access, disclosure, or destruction.

10. Third-Party Websites / Services

Our technology is used within publisher sites and sometimes involves other AdTech partners. We strive to ensure compliance and security but are not responsible for practices on those external platforms.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our business operations. Material changes will be clearly communicated.

12. Contact Information

If you have questions, concerns, or feedback regarding this policy or our data practices, please contact us at:


Codevelop Technologies GmbH
Bändlistrasse 62
8064 Zürich
Switzerland
Email: [email protected]
Phone: +41 44 585 16 00

Legitimate Interest Claim

Under Article 6(1)(f) of the GDPR and the IAB Europe Transparency and Consent Framework (TCF):

  • Purposes: We process limited personal data (e.g., IP address, device data) for ad delivery, measurement, security/fraud detection, and service improvement.
  • Assessment: We have carried out and documented a Legitimate Interest Assessment (LIA) demonstrating that our business interests in providing and improving ad formats, preventing fraud, and measuring performance do not override the fundamental rights and freedoms of data subjects.
  • Right to Object: You can object to this processing at any time via the publisher's CMP interface or by emailing [email protected] with your request.